Marketing Mule

I am often asked by colleagues, clients, and blog readers for comparisons between different Web Analytics Products: “What are the differences between Google Analytics and SiteCatalyst,” “How do I know which web analytics product to use?” So I did some research and have compiled a list of resources which compare analytics products. I also grabbed the ‘feature’ page links from various web analytics vendors so that all this data could be accessed in one place. Enjoy:

Analytics Vendor vs. Analytics Vendor

Google Analytics vs. Visistat

Continue reading The Ultimate Web Analytics Comparison

Caphyon Ltd. is proud to announce the release of Advanced Web Ranking 5.1. This version features W3C standards compliance for HTML reports and the ability to customize the HTML reports using CSS style sheets.

New features:

• Redesigned the HTML reports to comply with W3C HTML 4.1 Strict standard


• Added ability to customize the HTML reports using CSS style sheets


• Added the ability to show/hide charts in HTML printable reports


• Added the ability to choose the chart size in HTML printable reports


• Added the ability to generate a report for a previous day


• Added the Competion column in the CSV reports


• Added the Quick…
  Continue reading Advanced Web Ranking 5.1 Released

Late last week I had the pleasure of catching up with Compete, Inc’s CTO and co-Founder, David Cancel. During this time I had the opportunity to chat with David about the history of Compete Inc and got some insightful background on their product Compete.com. Here’s how it went:

Tell me about yourself and how CompeteInc.com got started?

I’m the CTO and co-Founder of Compete, Inc. We started the company 6yrs ago right after the bubble meltdown (Oct. 2000). Before founding Compete, I was the founding CTO of BuyerZone.com, part of the founding…

This is a product review recently completed by Manoj at Web Analytics World. It is being reprinted here with his permission.

I was recently asked to review a product by Submit Suite called Website Popularity. Website Popularity basically tells a person how they are ranking on various measurements across the Internet. I was impressed with the speed at which it returns the data as well as the amount of metrics it returns. The cost is a one time fee of $50. This tool can be best used for many reasons:

- As a sales person who needs to provide a quick analysis for a prospect regarding their competitive…

Alexa was founded in April, 1996. It is probably most well known for both its toolbar and its “Traffic Rankings” site statistics tool.

Since its inception there have been concerns that Alexa data is flawed in some way. That is because the Traffic Rankings data comes from information harvested from toolbar users. Therefore the data could be easily manipulated.

There have been cases in the past where site owners have felt they could positively influence their own site ranking on Alexa merely by installing the toolbar and visiting their own website multiple times per day. While it would have been difficult to prove or disprove this claim, many felt that the data was flawed…

There are many ways to gather competitive intelligence on your competitors. From using free services like Alexa to paid ones such as Hitwise and Neilsen//Netratings. But another player in the free market space has been making strides. It is called Compete.

Compete is the brainchild of Goto founder and former Yahoo! executive Bill Gross.

Compete is based on the idea of “click-sharing.” Click-sharing is when a variety of users share their experiences (clicks) with other users to help build a profile of the web including…

Chitika is a well known affiliate type program where advertisers can select to advertise their products via various services including “Mini-Malls.”

Site publishers, on the other hand, can earn revenue from these services by placing code on their pages which is supposed to serve targeted content to website visitors.

Now before you rush to sign up I must tell you that your site needs a minimum of 10,000 pageviews per month which means if you are a blogger that only gets a couple thousand per month you will be rejected. However if you do qualify then continue reading.

Mini-malls

Chitika’s most well known product is their mini-malls. They are small areas on a website…

There are many affiliate programs available today. In this review we look at Shareasale.com to see what (if anything) it offers differently from other programs.

Shareasale offers programs for both merchants and affiliates. That means, whether you have products to sell, or are a content creator who wishes to monetize your site, Shareasale has a program for you.

From the merchants point of view, Shareasale is a good deal. The merchant decides what to sell via the program and the commission structure they prefer. Commissions are only paid when results are achieved. That means only paying for qualified traffic. You can choose to setup your…

There are many free and paid search engine optimization management programs out there which can make it difficult to choose which one to use.

But offering free trials and free downloads can help make the decision easier.

Web CEO is one of those programs which offers both freely downloadable and paid versions. Today I am going to review the free version.

I have only just started to use this tool but I must say I’m impressed with the variety of detail one can get from it.

I started using it to analyze my own sites and was impressed with the reporting. However I find the most impressive part of the package is the link analyzer which gives…

There are a variety of ways to capture more links to your site. As you may know there are two keys to successful search engine positioning: Links and Content.

In fact, the content can be used to help capture those links. So that is tactic one.

Tactic 1 – Writing compelling content

For some people it can be easier to simply write great content than go out and hunt out sites to request links from.

Then there is the hassle of likely having to set up and maintain a reciprocal links section to the site, and monitoring it regularly for spam.

This is why some have turned to creative content in order to capture links they may not normally have gotten.

Such content can be…