Interspire’s Email Marketer software is a full fledged web based email marketing software with all the bells and whistles. As with any email marketing software there are some features that are an absolute must and there are features that are “just nice to have”. Interspire’s solution has all of the features that most small and medium sized businesses would need, and a large list of optional features that most businesses want.
Here are just a few features that I’ve found useful in the past that are included in Interspires offering:
- Segmentation – The ability to segment your emails is crucial and most email marketing solutions we have looked into provide that functionality. Email Marketer is no different and has a nice toolset of filters for insuring your emails reach the correct entities.
- Automatic Emails based on Triggers – The ability to automatically send emails base on triggers is a nice function that not all email marketing softwares include. You can have automated emails sent based on a contacts birthday, the last time they have logged in, the last time they purchased a product etc.. The possibilities are endless. As long as you are capturing the data you can query it and set up automated emails.
- Email Templates – Not all email marketing software we have reviewed include templates. While this seems like a small thing, it will save you time and make your email look professional. Interspire offers 35 templates for you to choose from and provide a wysiwyg editor for customizing them to your hearts content.
- Tracking and Split-Testing – It is essential that you test and track all of your marketing campaigns. Tracking bounce rates will help you clean up your lists. Tracking the effectiveness of your marketing copy via split testing is also essential and is a feature that is surprisingly not included in more systems. Interspire gives you all of these tools and more.
Interspire includes most of the features needed to handle your Bulk Email Marketing needs, and they include a wide array of “nice to have” features that are tough to find in a single solution. As with most email marketing solutions they provide code to put on your site to capture leads or you can import directly into their software. You also get all of the standard tracking and some nice split testing capabilities. Their pricing, as with most solutions, is based on the volume of email you send. However their pricing is lower than most of the systems we have looked at so big props there. They also have a 30 day trial so there isn’t much to risk!
